Customer Service from Best Buy’s Twelpforce
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Note: This post is part of our holiday sponsorship by Best Buy. Though this is part of an official sponsorship, this content is completely our own.
Have you heard of the Twelpforce? It’s Best Buy’s Twitter-based customer support service.
The Twelpforce’s Twitter account describes itself as “a collective force of Best Buy technology pros offering tech advice in Tweet form.” It’s a giant Twitter account run by actual Best Buy employees who can answer customer questions, help make purchasing decisions and just generally be available when customers need them.
Best Buy employees can voluntarily add their Twitter accounts to the Twelpforce and then whenever they tweet with the hashtag #twelpforce, their tweets become part of the @Twelpforce Twitter account. So, the Twitter account is run by numerous actual Best Buy employees, from all across their stores.
We think the Twelpforce is a great idea. Best Buy employees – Blue Shirts – have the hands-on knowledge and experience that allows them to answer customer questions. And there are lots of times when I might want to ask a question about a product before physically going into a store or making a purchase online. Twitter is a great channel for that. We also think it reflects well on Best Buy that they would trust their employees and let them tweet on Best Buy’s behalf.
How do I use the Twelpforce?
Getting your questions answered by a member of the Twelpforce is really easy. Just log into your Twitter account and tweet your question, starting with @Twelpforce. One of the Twelpforce employees will see it and reply to you. That’s it. It easy, fast, and free. You should try it next time you have a question about a gadget or some electronics. For example, it might be helpful if you’re trying to decide what to get someone this holiday season. Hint, hint.
Plus, the Twelpforce made these fun caroling videos (you can watch them all here).
So, if you have any questions about gifts this holiday season, ask the Twelpforce! And be sure to check out all of Best Buy’s great deals on electronics.