CheapTweet Blog

In this edition of Happy Hatchling, Heather – mom and CheapTweet blogger – shares a few tips for developers of iPhone and iPad applications for kids. Be sure to follow Heather on Twitter and please share your tips in the comments.

I married into a technologically-savvy family. Family get-togethers involve quality time with laptops, iPads, and iPhones. Therefore, my kiddo has been exposed to Apple products her entire life and she’s been able to navigate my iPhone since she could crawl. Early on, my husband and I had to password-protect our phones so she wouldn’t inadvertently call our friends, send mass emails, or tweet!

When she was a little older we started downloading some kid-friendly apps for her to use. Although apps are innocently priced, with most only being $0.99, I’ve bought 4 or 5 bad apps for every good one I’ve found. Some are so awful that I feel like I have been scammed. Since I am a consumer and close observer of how my child plays these games, I feel entitled to give some advice. Here are my free (and unsolicited) consulting tips to kid app developers.

By the way, you can see my favorite iPad and iPhone apps in two previous posts: Baby’s First iPhone Apps and Best Toddler iPad and iPhone Apps.

1) Load fast, or don’t load at all.

There are lots of good apps out there (say hello to Elmo’s Monster maker and There’s a Monster at the End of this Book), but unless it loads quickly my toddler is not going to play them. Period. Do what you’ve got to do, but instantaneous play is key. If your game is not quick to load, then add in a fun progress bar that lets a kiddo know that the game is working and something is about to happen (for example, see Dora Ballet Adventure app).

2) Be more than a one note app.

Apps that have only one game or one element get old quickly for little kids. While a game like Dinosaur Stickers has cute graphics, it seldom gets played because the only option is dragging stickers around a page. This rule applies to book apps as well, which are typically formulated to move in one direction with minimal variation in the story. The apps that my child likes the most are those that are interactive and can change from one play to the next. See the book feature in Fun with Thadros (pictured) for a good quality book where you get to pick what is going to happen next.

3) If you’re going to offer a free app, don’t be a jerk.

I like free apps but I also realize that nothing is truly free. I understand that to make a free app worthwhile, the producers may have to include ads or another source of income. However, for games designed specifically for children, I expect a little bit of discernment about appropriate advertising. For example, I am not a fan of free apps for little kids that have advertisements in the middle of the game or book (e.g., look at this Shaun the Sheep screencap), or games that contain advertisements that if clicked on send you to an external Internet site. By the way, this isn’t only a problem with free apps (for example, Winnie the Pooh Puzzle Book).

I like the idea of having a free app with limited functionality compared to the full-priced version so you can test it out and decide if you want more. However, when the free app is only the first 10 pages from a complete book (Dr. Seuss), that is lame.

4) Have a good narrator.

This rule applies to flash cards, games, and book apps. The game Toddler Teasers Food is a decent game, but the narrator’s robotic female voice is grating. But my child loves and responds well to the kids’ voices in the Peekaboo Wild games.

5) Don’t make your application too large.

Most kids don’t have their own iPhone/iPad/iPod Touch. Instead they have to share with their parents who have their own set of applications, songs, videos, and games. Thus, competition for space should be a real concern for app developers. We downloaded a game called My Stuffy Bunny, which is another decent game, but it has long since been removed from all our Apple products because of its size (95.8 MB!). We’re unlikely to keep a game that takes up so much space, when we could have 3-8 smaller games in its place (most games range from 4 MB – 40 MB).