Archive for the ‘brand’ tag
A big list of official stores on CheapTweet
To make it as easy as possible to find the deals you want when you want them, here’s a list of the official pages for some of the most searched-for brands and stores on CheapTweet.
More Twitter tips for retailers (and brands, companies and businesses of all kinds)
Last year, I wrote a post of Twitter tips for retailers, outlining some of the best tweet practices I’d seen retailers and other merchants engaging in on Twitter. Since then, Twitter has evolved and I’ve had a chance to refine these tips. It seems like it’s time for an updated post. So, here it is – my thoughts on ways retailers and other brands/businesses can write effective tweets that encourage followers to click through and retweet.
Of course the following tips are meant to be taken as general guidelines, based on what I’ve seen to be effective in many cases. These are certainly not hard and fast rules and will not apply to every Twitter account or every situation.
Many of the guidelines I listed in the last post still apply. In particular, I included the following tips in the previous post, and I think they all continue to hold true.
- Call your followers to action. Encourage your followers to do something. Be descriptive and active in your tweet language.
- Tweet diversely. Yes, you want to post links to your store, your blog, or your website, but include tweets about other stuff, as well. Post links to other interesting articles or sites, post some tweets without links, reply to others – just mix it up. Most people don’t want to follow a boring or spammy feed.
- Use keywords. Make sure your tweets include keywords that will help you be found in search. Not only do people use Twitter search to find other Twitterers, but tweets are also indexed by other sites (like CheapTweet, which is indexed by Google), so keyword-rich tweets will help people find your profile, both on Twitter and off.
- Be succinct and retweetable. Just because you have 140 characters doesn’t mean you should use all of them. Try to keep your tweets to around 120 characters so your followers have room to easily retweet you.
- Include unique links. Don’t just tweet the same link over and over. Use a URL shortening service like bit.ly to shorten unique links for each new tweet. This is especially important if you’re tweeting about different products or pages.
Now I’d like to add to that list. Here are a few more tips for making the most of your tweets.
- Include one short link at the end of your tweet. In general, only include one link per tweet. It’s such a short space; more than one link (or more than one hashtag) clutters your message. Also, to keep the tweet text clean, put the link at the end of your tweet, not in the middle.
- Respect social site boundaries. Avoid contaminating your Twitter stream with Facebook, FriendFeed, MySpace, etc.. links. If you have content you want to share with your Twitter audience, share it on Twitter; don’t force them to go through your Facebook page to find it. The more steps it takes to get to the product you’re selling, the less likely people are to click all the way through. If your customers want to interact with you on Facebook, they’re probably already connected with you there.
- Tweet often. As Twitter grows, your followers are likely to be following more people, which means their streams fill up quickly. It’s easy to miss one tweet when you have hundreds of others to catch up on. So if you’re running a big sale or have important company news, tweet about it a few different times. And keep your stream updated – if your last tweet was several days or weeks ago, you won’t get as many new followers.
- Vary your tweets. Don’t post the same tweet more than once. Yes, it’s good to remind your followers about a sale or repost important news (see previous bullet), but it’s not good to tweet the exact same content again. Reword before reposting. If you include a new shortened link with the new copy, you can even measure which tweet gets more clicks and learn a little something about what your followers find interesting.
These are just a few of the practices I’ve seen that can help improve your tweet clickthrough rates. If you have other tips for writing effective tweets, I’d love to hear them!